How Much Does a Website Cost for a Local Business in 2026?

Most owners ask this before anything else, and most answers online are “it depends.” It does, but not by as much as people think. For a local service business — a landscaper, a cleaning company, a pressure washing crew — the real choices fall into three groups, and each has a fairly predictable price.

The short answer

Builder prices are the published annual-billing rates at the time of writing (October 2026). Freelancer and agency ranges come from published 2026 pricing guides built on hundreds of real project quotes. Your own quotes will vary with location and scope.

What actually drives the price

Page count gets the attention, but it is rarely what makes one quote three times another. These are the things that do:

• Custom design versus a template. A template is cheaper because the layout decisions are already made. A design built around your trade costs more because someone has to make those decisions for you.
• Booking and quoting. A contact form is simple. Online booking with repeat visits, deposits and reminders takes real setup and testing.
• Writing. If you hand over finished words and photos, the job is faster. If someone has to write about your services, that time shows up in the quote.
• Local search work. Google Business Profile setup, service-area pages for each town you cover and keyword research are separate pieces of work, and some quotes leave them out entirely.
• Who looks after it afterwards. A site with nobody updating it gets slower and less secure every month. Some prices include that care; many don’t.

The costs most quotes leave out

When you compare quotes, check these before you compare totals:

• Hosting and a security certificate. Every site needs both. Builders include them in the monthly fee. Freelancers often leave them to you.
• Your domain. Usually $10–$20 a year, paid to whoever registers it. Make sure it is registered in your name.
• Updates and backups. WordPress sites need regular updates. Ask who does them and what it costs.
• Changes after launch. Some freelancers bill every small edit by the hour.
• Booking software. Many booking tools charge their own monthly fee on top of the website.

When a DIY builder is the right call

If you have more time than money, you like tinkering, and you only need a page that says who you are and how to reach you, a builder is a sensible start. The trade-off is your time: picking a template, writing every page, setting up booking, keeping it current. That last part is where DIY sites usually slip, because in a busy season the business comes first and the website waits.

When to pay someone

Paying a professional makes sense when the website has a job to do: bringing in calls, taking bookings, showing up when people nearby search for your service. That is where design, local search setup and booking matter, and where a half-finished DIY site quietly costs you work.

What we charge, and why it is lower than a typical agency

We build for local service businesses only, so we don’t start every project from zero. Our prices are on the pricing page for anyone to see:

• Redesign, $499. Your current site rebuilt properly, using the words and photos you already have.
• Professional, $799. A complete new site of up to 5 pages, with online booking, an instant quote calculator and local search set up.
• Premium, $1,299. Up to 10 pages plus the add-ons most businesses end up wanting, and 20% off everything after.

You pay half to start and the rest when the site is ready to go live. Hosting and care start 30 days after launch, from $28 a month on a yearly plan, and the first 30 days are free.

You can build your own quote in a couple of minutes and see the full price before you ever talk to us.

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